YIYUAN /COY/ YUAN
  • Motion Graphics
  • Graphic Design
  • Animation Reel
  • 3D
  • About Coy
  • Painting

Winning Pitch Decks​


As a designer, I have worked on numerous pitch projects, many of which have received awards. The Art Director strongly believes that pitch with well-executed design plays a crucial role in effectively conveying ideas and persuading clients. I was responsible not only for defining the visual style and designing the pitch deck but also for conducting in-depth research to source appropriate reference images and footage. Through my design expertise and attention to aesthetics, I am proud to have contributed to our director’s success in securing wins


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This commercial is set in a futuristic, sci-fi high-tech world, requiring a vibrant and cutting-edge design with an emphasis on sleek, modern aesthetics and dynamic color schemes. With this concept in mind, I designed the pitch deck using a vibrant color scheme, incorporating bold elements to highlight the dynamic, colorful vibe

To bring your dream home to life, the Creative Director envisioned a dreamy, warm, and cinematic atmosphere for this commercial. To achieve this ambiance, I designed the pitch deck with minimalist text and full-bleed imagery, focusing on image research to capture the right emotional tone. The goal was to create a film-like, dreamlike feel through carefully selected visuals and design. With the right approach, we secured the project and produced a beautiful, compelling piece.

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For this title sequence, the Creative Director aimed for an elegant yet high-tech aesthetic. To align with the technological theme and narrative of the show, I crafted the pitch deck with a sleek, dark high-tech vibe, emphasizing bright lighting to convey energy. This design direction helped us win the project, resulting in the creation of a stunning visual piece.

This deck introduced a brand-new character, full of vibrant colors and sweetness. To bring the character to life and align with the Creative Director's vision, I designed the deck with colorful circles that were tailored to the brand’s identity. With a dynamic pitch, we successfully secured the project and brought the character to life in a captivating way.

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This deck was developed for Cricket Wireless’s project 'Jawsome', where the concept centered on their character’s jaw literally dropping in shock at Cricket’s unbeatable prices—disrupting the character’s usual behavior in a fun, exaggerated way. I designed the deck using Cricket’s signature green to align with their brand identity, and crafted bold, expressive visuals to match the quirky tone of the idea. The dynamic pitch helped us successfully win the project and bring the concept to life in an engaging, character-driven campaign.

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" Art is the Antidote to the world"

  • Motion Graphics
  • Graphic Design
  • Animation Reel
  • 3D
  • About Coy
  • Painting