YIYUAN /COY/ YUAN
  • Selected Works
  • Pitch Design
  • Playground
  • About Coy
  • Painting

​Nerds: 




​Gummy Clusters​

Developed for a new character-led campaign for Nerds, this pitch centered on introducing a playful and colorful gummy monster.
I translated the character’s visual language into the pitch deck through a graphic system built around vibrant circular forms inspired by the brand’s iconic candy.
​The bold, colorful design reinforced the playful tone of the concept while creating a cohesive visual identity throughout the presentation.
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" Art is the Antidote to the world"

  • Selected Works
  • Pitch Design
  • Playground
  • About Coy
  • Painting